mindcraft


we craft user experience

we create conversations between people, technology & business.

we focus on user experience through creative visual communications. Effective messaging should be simple, appealing and with a purpose. It also must function and be compatible with today’s web standards. We design marketing materials and strategies that leave an impression using emotional design techniques that resonate with the user.




process top

Our processes determine the quality of our products.
We begin with simple models of the design process and look at how they might be expanded into useful frameworks.

Servicestop

MINDCRAFT creates exceptional user experiences. We understand your customers' needs. We create digital experiences they appreciate. And we do it all with dedicated and responsive attention to the real world complexities companies face.

Discover

We align knowledge among teams, build consensus, fill information gaps and paint the vision.

  • Business Requirements Development
  • Consumer Research and User Personas
  • Experience Audits and Expert Reviews
  • Business and Marketing Strategy
  • Technical Architecture Evaluation

Design

We translate requirements into concepts, craft the experience and iterate on user and business-focused solutions.

  • Interaction Design
    • Information Architecture
    • Schematics and Wireframes
    • Interaction and Visual Design
    • Interactive Prototyping
    • Usability Testing
  • Communication Design
    • Visual Identity/ Logo Design
    • Print and Publication
    • Marketing Communication
    • Packaging Design
  • Strategic Branding
  • Environment design
  • Industrial Design
  • Sound and Motion Design

Deliver

We architect and develop, optimize the experience, test and launch. We then analyze performance and act on results.

  • Functional Requirements
  • Interface Specifications
  • Asset Production
  • Interative Development
  • Quality Assurance
  • Analytics and Metrics
  • Deployment Consulting

Workstop

  • Better Place Vehicle Dashboard

EMPLOYEE ECOSYSTEM
PLUGGABLE. PORTABLE. SCALABLE.

EMPLOYEE ECOSYSTEM

Concept of reorganizing the data on existing intranet is to construct like a playground made exclusively for the employee of CommScope. Work, play, and explore are three major sections on this application. Every individual employee find their own space to explore, and eager to participate in every sport played onto this playground.

Work. Play. Explore.

Project : Design Strategy: Revamp of Intranet Application Design.
Objective : To make it more resourceful, reusable, reliable, consistent, and user-friendly application. The bottom-line goal is to make cheerful, fresh, and an exciting place to catch-up.
Users : Employees
Scope : Information architecture, interaction, and visual design.

  • Warner Bros. Digital Everywhere

DINING EXPERIENCE SIMPLIFIED.

comscope-flowchat

Project : Design Strategy: Revamp of Intranet Application Design.
Objective : To make it more resourceful, reusable, reliable, consistent, and user-friendly application. The bottom-line goal is to make cheerful, fresh, and an exciting place to catch-up.
Users : Employees
Scope : Information architecture, interaction, and visual design.

  • sagarsoft

DINING EXPERIENCE SIMPLIFIED.

DINING EXPERIENCE SIMPLIFIED

The primary goal of this application is to enhance and enrich the customer dining experience while ensuring minimum human intervention.

The customer is able to browse the menu, which is divided into multiple sub menus as desired by the restaurant, select the items that they like to order. The customer can also view the recipe of the item, see videos, pictures, customer feedback, and so on. The customer also has the ability to order water, request for bill, call waiter thru the application. Apart from the customer functions, the application has features like table booking, floor plans, table status ect. The application also features extensive reports for the managers to view and analyze data. The application is designed to run on iPad, any Android tablet and Windows 7 tablets.

Project : Design Strategy: Restaurant application Interface Design for tablet.
Objective : The main goal of this application is to enhance and enrich the customer dining experience while ensuring minimum human intervention.
Users : Customer, Host, Floor Manager, Waiter, Food Runner, and Chef/Bartender.
Scope : Information architecture, interaction design, and visual design.

  • comm-directory Media Store

COMMSCOPE - DIRECTORY

  • hcvb Next-Generation Mobile

HCVB - COMMUNICATION DESIGN

  • Vodafone Shop

COMMSCOPE - TRAVEL

  • Second Life

SAP MASTERS ONLINE - WEB

  • bsnl Mobile

BSNL - LIVE TUTOR

  • yashoda Post

YASHODA HOSPITAL - WEB

Clientstop

commscope Dr.Reddy's GMR Sagarsoft YASHODA HOSPITAL GOVERNAMENT OF ANDHRA PRADESH HCVB HICC BHARATHI CEMENT SAGAR CEMENTS VICAT SAGAR NAVAYUGA

 






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